Customer Service Effects Everyone
Customer Service effects everyone in an organization from management, directly to operations and to the customer. Good customer service develops, builds and maintains relationships with its human resource, businesses and the client. You can’t go and build relationships with others if you haven’t formed these relationships with your staff. Basically do onto others as you would want done to you.
Customer Service produces two sets of results: satisfaction in understanding the client needs and an expectation to have the client’s needs be met with the product or service. Reps need to satisfy the expectation in the communication of the product. It shouldn’t matter what role you hold in a company the bottom line is you are still representing that organization and you should be trained on the customer service of the brand. Because communication of expectations and satisfaction begin in the early phases of production, branding, marketing and sales strategies.
Leaders and owners of business need to have hard hearts of gold and big ears that listen. Understandably, business owners work so hard at producing whether it is a service or a product that some become infatuated with the final product and progress stops. In order for businesses to evolve and succeed we need to listen and observe our customers and their needs.
Businesses need to be engaged in the concepts and move their products or services along. For example: Bakeries started baking whole wheat products because it became healthier choice and the market evolved to a more health conscious market. This was obvious with the largest hamburger chain in the world, McDonalds who introduced a healthy choice menu of salads and grilled chicken breast. Or cable companies who came to provide wireless and internet services. And so on… Your business to stay alive needs to grow and evolve.
However no matter what business you are in when a client opens your door or calls your phone, or clicks on your website consider it a privilege. The stage lights are on an it’s your time to shine.
How does your business become a stage of service? By connecting all the dots, making sure all the players behind the scene and on stage know their roles and know the story. I use the theatre as an analogy because of the investment that is made in the people and the production. Whether on stage or behind the scenes both roles know and are focused on the output, ‘the show’.
The reality is that the cast’s family and friends become the first viewers and ticket holders. If the cast is not happy with the story they wouldn’t push their family and friends to attend. But if the actors and actresses and all of the crew love the story and the production. Rest assured that family will attend and bring friends, friends and more friends. It’s a real domino effect. So be nice!